Marketing Generalist
Under the direction of the Marketing Communications Manager, the Marketing Generalist will manage marketing communications activities, materials, media, and projects in accordance with company policies and procedures.
- Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
- Create, maintain, and update the Hager Companies website.
- Create, proofread, and edit copy for sell sheets, pricing, and collateral ensuring consistent voice and design pertaining to marketing strategy.
- Communicate and manage activities with print vendors and negotiate pricing, as required.
- Assist in managing sample programs and trade show activities.
- Maintain Product Information Database, to include the Hager Catalog and Price Book.
- Maintain relationship and track effectiveness of listing on partner websites.
- Track and evaluate the effectiveness of all marketing campaigns.
- Conduct market research and identify trends.
- Other projects and duties as assigned.
Position Qualification Requirements
Education
Bachelor’s degree in Marketing, Communications, Business Administration (or related field) or a combination of education, specialized training, and experience to meet requirements. Basic knowledge of marketing literature, print and electronic media.
Experience
4+ years of work experience in a similar position. Experience with PC and MAC including word-processing and graphic design software MS-Word, Quark, Adobe Suite package (Illustrator, In-Design and Photo Shop). Experience with CRM systems.
Skills + Knowledge
Excellent organizational skills and attention to detail. Ability to multi-task and prioritize. Good written and verbal communication skills, grammar, and proofreading abilities. Teamwork oriented. Effective negotiation skills. Functional knowledge of relational database and spreadsheet programs MS-Access and MS-Excel. Basic knowledge of HTML, ASP, MS VB (for web administration).
Physical Activities + Demands
Normal office environment which requires the ability to sit, stand, walk, talk, hear, and see. May involve the ability to lift, carry, push, pull or otherwise move objects of up to 15 to 20 pounds, infrequently.
Affirmative Action/EEO statement
Hager Companies is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.
Hager Companies is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.
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EMPLOYEE BENEFITS
We offer an excellent benefits package and competitive salary. Our benefits package includes medical, dental, vision, life, employer-paid short-term disability, and other ancillary benefits. Hager offers PTO, company paid holidays, 401(k), and an incentive bonus plan.
