Case Studies

We are constantly asking our sales representatives for projects that we can use in case studies and project profiles.  With blogs and social media now part of mainstream reading, content marketing has become imperative in order to share your brand and message.

We asked Tess Wittler, an experienced construction marketing professional, to share why case studies are important for our, and your, business and how it isn’t as daunting as one may think to write one. This article was published in November’s issue of the DHI Doors + Hardware Magazine and reprinted with their permission.
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The Framework for Writing a Compelling Case Study by Tess Wittler

Does hearing the phrase, “We need a case study written on [blank]” make you cringe? If you are like many other architects, engineers and building material manufacturers I’ve worked with, you would rather pluck out every single nose hair one by one than write a case study. For ages, writing a case study in this industry seemed daunting and tiring, and when it was finished, it seemed as if you’d spent all this energy to create a dry, boring marketing piece that would rarely be used.

Not so! Content marketing has transformed how we look at our marketing materials, including case studies. In fact, according to the 2016 B2B Content Marketing Trends – North America study conducted by the Content Marketing Institute / MarketingProfs, 82 percent of those responding said they use case studies as one of their content marketing tactics – second only to social media content (other than blogs).

Yes, despite so many in the building industry recognizing that they need to invest more in their content marketing efforts, many still aren’t – and their lack of energy toward this effort is precisely the opportunity that can catapult your organization ahead of the rest. Case studies are one of the key components to making this happen.

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The DSSF / Hager Companies Scholarship Winner!

We have always felt educating the next generation is an important aspect of our business and industry. Offering continuing education to our team members through the Door and Hardware Institute (DHI), the Construction Specifications Institute (CSI), among other organizations on key programs related to safety and security issues is another key step.

DHI’s Safety & Security Foundation (DSSF) also encourages and attracts new talent to the industry and gives them the training, tools and education to help them be successful. It was an easy decision to partner with the Foundation and establish the Hager Companies Scholarship.

This year we congratulate Alison Nugent, a senior detailer with DH Pace in Olathe, Kansas as the winner of the Hager Companies Scholarship! Alison answered a few questions DHI put forth to all the winners in November’s issue of Doors + Hardware Magazine and we wanted to share her responses here.

How did you get started in the door and hardware industry?
I returned from a summer internship in the United Kingdom and was looking for a full-time position.

What is the most rewarding aspect of your job?
I enjoy providing a service that helps create functional buildings that meet the needs of people who use them every day. While the industry can be challenging, I enjoy being a technical resource for architects and general contractors.

How do you de-stress?
I de-stress by cleaning and organizing things. I also enjoy exercising and playing sports.

If you weren’t a door security and safety professional, what would you be?
I would work in a position in the sports industry. I grew up playing a lot of sports and I am a big sports fan.

Who is your mentor/hero?
My mentor was my late co-worker Steve Holden. Steve had over 30 years’ experience in this industry and was full of knowledge. He was an incredible resource and person and I am thankful for everything he taught me.

What is your advice to someone considering taking DHI technical education?
The DHI technical education is a big commitment, but worth the effort. While it can seem overwhelming, focus on completing one class at a time. That has helped me stay motivated to achieve my overall goal.

What is the best advice you’ve ever received?
Something that my family, friends, teachers and co-workers have all shared: Do not be afraid to ask questions.” Asking questions demonstrates a desire to learn and grow. I have learned a lot by asking questions and will continue to do that throughout my career.

Congratulations and wishing you continued success Alison! You can read about all the winners on DSSF website here.

 

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Come Two by Two. A Look Inside Noah’s Ark

This article was published in the August edition of the DHI Door + Hardware Magazine and reprinted here with permission.

Come Two by Two. A Look Inside Noah’s Ark, by Ginny Powell

Tucked into the “All American City” of Lakeland, Florida, is not just a community, but the realization of a dream initiated by a small group of parents nearly 20 years ago. It’s called The Village at Noah’s Landing.

Nearly two decades ago, a small group of parents of adult children with special needs met while watching their children take part in sporting activities. They began talking with each other about what would happen to their kids if they were no longer around. Who would oversee their care?

Their worries were further reinforced when they discovered that the options for care in and around Lakeland were extremely limited. But instead of becoming defeated, these five sets of parents took action. Big action. In 1997, they created Noah’s Ark of Central Florida.

The first homes were built between 2002 and 2007 and are located near downtown Lakeland. Called Noah’s Nest, this clustering of four houses is home to 17 residents living independently with the support of their fellow residents, family, and friends.

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A Dream of Building a Community
While Noah’s Nest was a great start, the dream was always to build a bigger community for adults with developmental disabilities. The Villages of Noah’s Landing, with Phase 1 scheduled to open later this summer, is precisely that.

Phase 1 can accommodate up to 132 developmentally disabled residents and only takes up a fraction of the property’s 62 acres. When all phases are complete, the community will offer a wide selection of social, recreational, educational and vocational choices, and provide for the health care needs of its residents.

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Keeping Patients Safe Through Life Safety Hardware by Jill Gile, CSI, CDT

Jill Gile is the newest member of Commencement Bay Architectural Group, a manufacturers’ sales agency that represent’s Hager in the Pacific Northwest. She has jumped into the hardware industry with a big splash including recently passing her CDT exam.

This is an article she wrote for the June Edition of the DHI Doors & Hardware Magazine and reprinted here with both Jill’s & DHI’s permission.

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Humans are a reactive species. We tend to carry on with a standard mode of operation until an emergency tells us that we might have to change our ways. This holds true for many aspects of our lives, personal and professional. It might be as simple as changing eating habits to as big as the Titanic creating laws about lifeboat requirements.

For the construction industry, unfortunately, we are faced with Titanic-level issues of life safety. Rules regarding fire codes and ADA accessibility issues are some of the main examples of changes the industry has had to face.

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DHI Faces – Johnston Hager

Johnston Hager, Director Residential Sales & Marketing, is the DHI Face for this month’s Door & Hardware Magazine.  We are proud of Johnston’s accomplishments and look forward to working with him to continue to grow the Hager brand.

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DHI MEMBER SINCE:  2010, but it seems like since birth!

OCCUPATION:  Director of Residential Sales and Marketing

CHILDHOOD AMBITION:  Be a professional golfer … schlepplin’ hardware on the side.

FIRST JOB:  Working as a merchandiser for an Anheuser Busch distributor. In other words, stocking the beer shelves in multiple grocery stores every day.

WHAT LED YOU TO OUR INDUSTRY:  The five generations of Hagers before me!

PROUDEST PROFESSIONAL MOMENT:  For a family member to work at Hager Companies, we have a policy that you must work outside of the business for a minimum of three years. I hated this rule at the time, but I know it helped shape who I am today and am very grateful for the policy.

BIGGEST CHALLENGE:  Being a sixth generation family member in the business, you feel quite a bit of pressure. Thankfully I have two of my first cousins – Josh Hager and August Hager – here every day and we make a great team. Communication is the key. We are all so busy but at least three times a week the family has lunch together and we’re always discussing how we can grow the business.

GUILTY PLEASURE: Golf and fly fishing

MENTOR/HERO:  Other than my mom, Carol, my dad, Ralph, and my wife, Amanda, I would have to say that the late Eric Klein was a key mentor when I began my career at Hager. I miss him every day.

BEST ADVICE YOU EVER RECEIVED:  If you are unsure, don’t be afraid to say “I don’t know.”

BEST ADVICE YOU NEVER RECEIVED:  Customer are not interruptions of our work; they are the reason for it.

HOW HAS YOUR INVOLVEMENT WITH DHI SUPPORTED YOUR CAREER?:  DHI is a great resource for education and professional networking. The annual conNextions show also provides an opportunity for me to meet and speak with our customers one on one, which is important to understand how we best can serve them.

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Johnston, along with his cousins, August and Josh, and his dad, Ralph, will be at DHI conNextions in Orlando this year. Stop by Booth 431 to say hello.

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The Growing Popularity of Sliding Doors by Ginny Powell

This article was published in the January issue of the Door & Hardware Magazine, a publication of The Door and Hardware Institute and reprinted here with DHI’s permission.

You don’t have to look far to notice the popularity of sliding doors and sliding barn-style doors. This trend is hitting the commercial and residential markets with gusto, and according to the experts we spoke to, the movement will continue to climb with no sign of letting up in the coming years.

While the use of sliding doors has steadily increased each year, the emerging trend itself is more about the expansion of use – how designers are finding new ways to integrate them into spaces.

This growth has also sparked a revolution in door and hardware manufacturing to meet the growing demand. For example, just a few years ago, a sliding barn-style door needed to be custom designed and built, but today the number of pre-fabricated doors on the market continues to rise. Accompanying hardware is evolving as well, offering many more finishes, styles and durability options – giving architects and designers a nice variety from which to choose.

Up until recently, the most common applications for sliding doors included healthcare and office spaces. While those segments are still strong, sliding doors are replacing traditional ones in several new areas.


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